The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.
Computer Sciences
Artificial intelligence systems can be trained to write human-like product reviews that assist consumers, marketers and professional reviewers, according to a study from Dartmouth College, Dartmouth's Tuck School of Business, ...
Apr 29, 2022
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Business
Several Internet business experts see a technology that has made cryptocurrencies possible as a panacea to today's online advertising accountability woes that stem from ad-tech giants hoarding the ad engagement data in their ...
Feb 15, 2023
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