Journal of Marketing Research

The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20research/JournalofMark
Some content from Wikipedia, licensed under CC BY-SA

Consumer & Gadgets

Virtual fitting rooms can be a double-edged sword

Driven by online shopping, a growing number of retailers have launched virtual fitting rooms in recent years. That includes Amazon, the top apparel seller in the U.S., along with Nike, Macy's and Walmart. The virtual rooms ...