Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Consumer & Gadgets
Researchers from Temple University, Columbia University, and Baylor University published a new Journal of Marketing article that examines the effectiveness of adopting different choices to guide digital consumer behavior ...
Jan 25, 2023
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4
Business
Since the first iPhone launched 15 years ago, consumer shopping habits have slowly but relentlessly shifted toward mobile devices. According to a survey of 3,250 U.S. consumers from Pymnts.com, a website dedicated to analyzing ...
Nov 2, 2022
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31
Consumer & Gadgets
Researchers from University of Missouri and University of North Carolina—Chapel Hill published a new paper in the Journal of Marketing that examines the pricing and brand equity implications of brands selling their products ...
Aug 17, 2022
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4
Internet
Researchers from Erasmus University Rotterdam, Tilburg University, INSEAD, and Oxford University published a new paper in the Journal of Marketing that proposes a methodological framework focused on enhancing the validity ...
Jun 2, 2022
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3
Consumer & Gadgets
Researchers from City University of Hong Kong, University of Minnesota, and University of Illinois Urbana-Champaign published a new paper in the Journal of Marketing that finds that requesting customers rate service professionals ...
May 26, 2022
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16
Machine learning & AI
It's no secret, artificial intelligence (AI) is changing the customer service game.
Feb 23, 2022
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11
Business
Researchers from Western University, SUNY Buffalo State College, University of Cincinnati, and City University of Hong Kong published a new paper in the Journal of Marketing that presents a methodological framework for ...
Nov 23, 2021
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52
Machine learning & AI
Researchers from Temple University, Sichuan University, and Fudan University published a new paper in the Journal of Marketing that explores the growing use of AI to coach sales agents to determine if there are any caveats ...
Nov 20, 2020
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5
Business
Researchers from University of Pennsylvania, Northwestern University, University of Maryland, Columbia University, and Emory University published a new article in the Journal of Marketing that provides an overview of automated ...
Sep 4, 2019
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Internet
Influencer marketing is extremely widespread, yet ineffective. Eighty-six percent of companies use it as part of their social media strategy, but effectiveness remains low. For an influencer on Facebook, the average engagement ...
Jul 29, 2019
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