Marketing Science

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Website
http://mktsci.journal.informs.org/
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Business

Music streaming consumption fell during COVID-19 lockdowns

The COVID-19 pandemic was expected to change how people consume media. A new study analyzed online music streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily ...

Business

Resale ticket markets benefit sports teams and fans

New research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets.