Marketing Science

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Website
http://mktsci.journal.informs.org/
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Internet

New research puts your online privacy preferences to the test

When it comes to privacy, you've probably heard some say they "don't care about privacy if there's nothing to hide." Typically, someone who says this is not taking into account that you may have strong beliefs on the very ...

Business

Music streaming consumption fell during COVID-19 lockdowns

The COVID-19 pandemic was expected to change how people consume media. A new study analyzed online music streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily ...

Business

Resale ticket markets benefit sports teams and fans

New research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets.