Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.
Business
Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study. The study found that thanks to the increasing sophistication of large language models ...
Apr 9, 2024
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Business
Recent research has found a way to leverage the power of artificial intelligence (AI) to more efficiently screen out bad ideas to focus on only good ideas in the crowdsourcing process within ideation.
Jan 3, 2024
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Internet
A new study has revealed that when news sites temporarily relax or suspend restrictions tied to paywall access, they eventually see an increase in subscribers. This reinforces the power and value of sampling as a marketing ...
Aug 4, 2023
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12
Internet
When it comes to privacy, you've probably heard some say they "don't care about privacy if there's nothing to hide." Typically, someone who says this is not taking into account that you may have strong beliefs on the very ...
Jul 18, 2022
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Business
The COVID-19 pandemic was expected to change how people consume media. A new study analyzed online music streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily ...
Aug 4, 2021
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3
Business
The COVID-19 pandemic was expected to change how people consume media. A new study analyzed online music streaming data for top songs for two years in 60 countries, as well as COVID-19 case and lockdown statistics and daily ...
Jul 19, 2021
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Machine learning & AI
Machine learning algorithms can leverage vast amounts of consumer data, allowing automation of business decisions such as pricing, product offerings, and promotions. Airbnb, an online marketplace for vacation rentals and ...
May 5, 2021
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Internet
Paid video streaming services on your television, smart phone or other devices are increasingly replacing traditional video entertainment platforms of cable, satellite and broadcast TV. The growth of these services, known ...
May 5, 2021
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6
Internet
It's a common assumption among marketers that if you can customize any form of marketing, particularly mobile advertising, you'll get better results. With this in mind, mobile marketing relies significantly on user tracking ...
Mar 8, 2021
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6
Business
If you are a budget-conscious traveler, there is a chance you've used a travel site aggregator like Orbitz to book your air transportation. Or, perhaps you shopped around on multiple aggregators, and made your final booking ...
Sep 2, 2020
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