College students help Toyota design a new car for Gen-Z drivers

College students help Toyota design a new car for Gen-Z drivers

Toyota has unveiled a concept car at this year's SAE International convention that was designed by student's at Clemson University. The car, called a uBox, was part of a two year project at Clemson called Deep Orange designed to give engineering students an immersive experience. The car was completely designed, engineered and hand built by grad students learning from both professors at the university and experts from Toyota.

The design goal for the uBox, was to come up with a novel design that would fit the needs of the next generation of car buyers—Gen-Z, who Toyota believes are more likely to be entrepreneurial and independent. That meant the students had to engage in the entire development process, from identifying the likely needs of future car buyers, to coming up with ways to address those needs in new ways. The car, which looks like a cross between a military overland vehicle and a sporty Jeep, has several unique features, starting with how it looks.

The forward design was meant to convey momentum, and in that the team has succeeded—the car looks different from anything else on the road. Also on the list was customization capabilities that would allow for more versatility. To address that need, the team put the passenger seats on rails to allow for them to be removed or to be turned to be used as desks. The dash was also built in such a way as to allow for adding or removing different dials, gauges or even devices. The car also has built in vents, bezels and door trim that can also be customized, and in a nod to the future, made with a 3D printer. Also interesting is the power-train—it is all electric and provides, the team reports, not just a fun driving experience but an ability to plug in all sorts of equipment, from power tools to an external sound system, all courtesy of 110-volt sockets.

Toyota execs at the unveiling also noted that the team came up with a unique pultrusion technique that allows for using carbon fiber rails that were bonded with aluminum to support the curved glass roof—an industry first and an example of the kind of innovation that can come about when college are allowed to become part of the design and engineering process.

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Citation: College students help Toyota design a new car for Gen-Z drivers (2016, April 13) retrieved 17 September 2019 from
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Apr 13, 2016
Students?? More like the campus Men's Only club.

The problem with so few women inspired to face that all boy's club, is that corporations like Toyota might think having these boys design for a generation means that any of the girls will ever consider buying their he-man ideas. And we know Gen Z girls will be taking those reins without a thought that might have made their elders second guess themselves.

Apr 13, 2016
It avoids the tendency to have thick sweeping pillars that obscure vision at the corners, which is a plus.

Take for example the citroen picasso: http://motoburg.c...o-06.jpg

You can't see out of that thing because of the pillars. The external flying struts may look silly, but at least you can see mostly through them.

Apr 13, 2016
i wonder if it is strictly 2WD or can be 4WD?

Apr 25, 2016
Designed by students in kindergarten with a box of crayolas maybe. That is the ugliest thing I've seen on the road yet and there are a buttload of ugly cars on the road these days.

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