Credit: CC0 Public Domain

Google on Tuesday said it will launch its Stadia streaming game service on November 19, hoping to launch console-quality play into the cloud.

The announcement came at a Google event in New York where the tech giant was unveiling an array of new hardware products.

Stadia allows video game play on any internet-connected device, eliminating the need for games consoles.

It will be priced at $9.99 per month and compete against Apple Arcade, which is being offered at half that price.

Streaming real-time game play from the cloud promised to shake up a mushrooming market worth an estimated $135 billion globally last year, according to analysts—with mobile platforms accounting for about half.