Instagram adds Reels, Shop tabs in its home screen, removes Search, Notifications tabs

Instagram adds Reels, Shop tabs in its home screen, removes Search, Notifications tabs
Instagram’s design is adding the Reels and Shop tabs.   Credit: INSTAGRAM

Instagram redesigned its home screen to give users easy access to its Reels and Shop features instead of the Search tool and Notifications page.

Instagram cites a change in trends amid the pandemic's shelter in place orders , according to a blog post. The company says it has seen a surge in engagement with short, entertaining videos on their platform, as well as online shopping.

"We don't take these changes lightly—we haven't updated Instagram's in a big way for quite a while," said Head of Instagram Adam Mosseri in the statement. "But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don't change and become irrelevant."

Facebook, Instagram's parent company, first launched Reels, a copycat version of TikTok, in August.

Through Instagram's Shop tab, users will be able to filter products by categories and explore recommended shops to order online though the business' website or directly from the Instagram app.

In September, Facebook updated Instagram's direct messages by adding 10 new tools to make messaging through Instagram similar to using Facebook Messenger.

(c)2020 USA Today
Distributed by Tribune Content Agency, LLC

Citation: Instagram adds Reels, Shop tabs in its home screen, removes Search, Notifications tabs (2020, November 13) retrieved 29 March 2024 from https://techxplore.com/news/2020-11-instagram-reels-tabs-home-screen.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Vanish mode: Facebook introduces disappearing messages for Messenger, Instagram

4 shares

Feedback to editors