A gamer plays on the new Sony Playstation PS5 at his home in Seoul in November 2020 shortly after the coveted console was launched.

Sony Interactive Entertainment on Wednesday said that PlayStation 5 has become the company's hottest selling video game console, with demand outpacing supply.

More than 10 million PS5 consoles have been snapped up around the world since they hit the market in November, according to Sony's gaming unit.

"While PS5 has reached more households faster than any of our previous consoles, we still have a lot of work ahead of us as demand for PS5 continues to outstrip supply," SIE chief Jim Ryan said in a release.

"I want gamers to know that while we continue to face unique challenges throughout the world that affect our industry and many others, improving inventory levels remains a top priority for SIE."

A computer chip shortage has hobbled production of a wide range of goods, from cars to computers.

Meanwhile, the has seen booming growth during the pandemic as people turn to the internet for entertainment given limits to real-world activities.

Spending on video games in the United States reached $28.9 billion in the first half of this year, an increase of 15 percent from the same period in 2020, according to industry tracker NPD Group.

The amount of money spent on hardware in the US in June alone more than double from the same month a year earlier to $401 million, NPD reported.

"PlayStation 5 remains the fastest unit selling console hardware platform in US history," NPD said.