Consumer & Gadgets

The world of deepfake advertising is coming this decade

Manipulated advertising is becoming an increasingly prevalent phenomenon in marketing. Techniques such as deepfakes leverage artificial intelligence and machine learning to generate convincing, true-to-life, synthetic replicas ...

Internet

Google's ad sales slow dramatically, eroding parent's profit

Summertime revenue growth at Google's corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession.

Business

Report: TikTok bad at culling US election misinformation ads

TikTok's algorithms are very good at finding videos to keep people glued to their phone screens for hours on end. What they are not so good at, a new report has found, is detecting ads that contain blatant misinformation ...

Business

Netflix sets $7 monthly price for its ad-supported service

Netflix next month will unveil the first version of its video streaming service with ads, giving cost-conscious viewers a chance to watch most of its shows at a steep discount in exchange for putting up with commercial interruptions.

Business

TikTok girds for US election misinformation threat

TikTok on Wednesday rolled out its battle plan against the deluge of misinformation expected to accompany the upcoming US midterm elections, a problem tech firms largely decide themselves how to handle.

Business

Disney+ ad-free subscription cost to rise by 38% in December

Walt Disney Co. said Wednesday it is raising prices for streaming subscribers in the U.S. who want to watch Disney+ without ads, as more viewers switch to what CEO Bob Chapek described as the "best value in streaming."

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