Business

Artificial intelligence for digital marketing

A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing ...

Business

With outburst, Musk puts X's survival in the balance

Elon Musk's verbal assault on advertisers who have shunned X (formerly Twitter) threatens to sink the social network further, with the tycoon warning of the platform's demise, just one year after taking control.

Machine learning & AI

Tech giants jockey for position at dawn of AI age

Whether they sell smartphones, ads or computer chips, the heavyweights of Silicon Valley have everything to prove to investors looking to see who is best placed in the race to dominate the generative artificial intelligence ...

Business

Google's 2019 'Code Yellow' blurred line between search, ads

The former head of search at Alphabet Inc."s Google told colleagues in February 2019 that his team was "getting too involved with ads for the good of the product and company," according to emails shown at the Justice Department's ...

page 1 from 18

Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

This text uses material from Wikipedia, licensed under CC BY-SA