Business

NY Times sees record gain in digital subscriptions

The New York Times saw a record gain in digital subscriptions in the past quarter and doubled its online readership in March even as the pandemic cut into its advertising revenues.

Business

Microsoft's cloud business helps offset pandemic woes

Ongoing demand for Microsoft's cloud computing services help softened the blow of the coronavirus pandemic on the software giant's other products during the first three months of the year.

Internet

Digital-ad downturn may complicate life for Google, Facebook

Demand for digital advertising is shriveling after a decade of explosive growth amid the pandemic-fueled downturn. That could complicate things for Google and Facebook, who for the first time may have to contend with revenues ...

Business

As earnings loom, Big Tech to highlight pandemic efforts

Big Tech firms set to report quarterly results in the coming days are facing the challenge of spotlighting their roles battling the coronavirus pandemic without seeming as though they are cashing in on upheaval from the health ...

Business

Virus-hit news industry needs tech giant aid: UK union

The main union representing journalists in Britain is calling on the government to triple a tax on global tech giants to support the industry, as it faces fresh shocks from the coronavirus outbreak.

Business

Sixty Australian newspapers to stop printing

Rupert Murdoch's Australian flagship media group News Corp announced Wednesday it will stop printing around 60 regional newspapers, as the troubled sector received a fresh blow from a COVID-19 advertising downturn.

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Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

This text uses material from Wikipedia, licensed under CC BY-SA