Business

As earnings loom, Big Tech to highlight pandemic efforts

Big Tech firms set to report quarterly results in the coming days are facing the challenge of spotlighting their roles battling the coronavirus pandemic without seeming as though they are cashing in on upheaval from the health ...

Business

Virus-hit news industry needs tech giant aid: UK union

The main union representing journalists in Britain is calling on the government to triple a tax on global tech giants to support the industry, as it faces fresh shocks from the coronavirus outbreak.

Business

Sixty Australian newspapers to stop printing

Rupert Murdoch's Australian flagship media group News Corp announced Wednesday it will stop printing around 60 regional newspapers, as the troubled sector received a fresh blow from a COVID-19 advertising downturn.

Business

Coronavirus dims Twitter earnings expectations

Twitter on Monday dialed back its earnings expectations for the current quarter amid a massive disruption in online advertising stemming from the coronavirus pandemic, even though the service has become a hub of conversation ...

Tax on internet ads gets traction in Maryland

A measure to make Maryland the first state in the nation to tax companies like Facebook and Google for money they make from digital ads on the internet is making steps forward in the state's legislature.

Business

Disappointing growth hits Google parent Alphabet shares

Google parent Alphabet on Monday reported rising profits in the final three months of last year amid growth in digital advertising and cloud computing, but shares took a hit on disappointing revenue growth.

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Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

This text uses material from Wikipedia, licensed under CC BY-SA