Business

Five things we learned at the US Google antitrust trial

US government lawyers rested their case on Tuesday in the landmark antitrust trial against Google after five weeks of testimony that saw some of big tech's most senior executives take the stand.

Internet

Microsoft-Google peace deal broke down over search on Duo

A five-year truce between rivals Alphabet Inc. and Microsoft Corp. came crashing down in 2020 when the tech giants found themselves at odds over their competing web-search businesses, according to testimony at the U.S. government's ...

Internet

Musk considers charging all X users monthly fee

Elon Musk has suggested charging all users of his social media platform X, which would be the biggest shake-up since he took over the site then known as Twitter last October, but experts say he might struggle to get users ...

Business

X unlikely to win back advertisers before holiday season

Elon Musk picked Linda Yaccarino to be chief executive officer of X, the company formerly known as Twitter, with hope that the former NBCUniversal executive would convince advertisers who had stopped spending on the site ...

Internet

Canada media seek probe of Meta's news block

Media on Tuesday asked Canada's competition watchdog to investigate Meta's blocking of news articles on Facebook and Instagram, accusing the tech giant of using its dominance to gobble up online advertising money.

Internet

Meta to ask EU users' consent to share data for targeted ads

Social media giant Meta on Tuesday said it intends to ask EU-based users to give their consent before allowing targeted advertising on its networks including Facebook, bowing to pressure from European regulators.

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Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

This text uses material from Wikipedia, licensed under CC BY-SA