Business

Virus hastens newspapers' slide into shaky digital future

The coronavirus crisis has weighed heavily on print newspapers already battling for survival around the world, with the number of copies sold tumbling while less profitable digital readerships surge.

Business

Trump says will bar TikTok from US

President Donald Trump said Friday he will bar fast-growing social media app TikTok from the United States as American authorities have raised concerns the service could be a tool for Chinese intelligence.

Internet

Spotify says will skip political ads in 2020

Online music giant Spotify said Friday it would suspend political advertising in early 2020, becoming the latest digital giant to act on concerns over disinformation ahead of the US election.

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Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

This text uses material from Wikipedia, licensed under CC BY-SA