Hardware

Report: Apple to unveil its own 12-core ARM processor on 2021 Mac

Apple will begin manufacturing its own processors for the next generation of computers, Bloomberg news reported Thursday. Apple's long-rumored transition from Intel to ARM-based processors is expected to start with a lower-priced ...

Consumer & Gadgets

Timeout declared for Walkie-Talkie on Apple Watch

Pre-iEra, the idea of a Dick Tracy hiding in the corners of a skyscraper, talking to his wrist captured imaginations of children and adults everywhere. Apple did not let us forget. Its Walkie-Talkie app launched last year ...

Consumer & Gadgets

Car audio systems pose greater dangers than texting, pot

So you thought you could block out the 24/7 news coverage of coronavirus by jumping into your car, turning up your music player and enjoying a long, safe drive along a scenic roadway dotted with early spring cherry blossoms ...

Hi Tech & Innovation

Apple steering towards smart automobile windows

A recent patent filing offers a window into future forays by Apple into automotive design. Apple is exploring artificial intelligence systems that will enable future motorists to enjoy windows that continuously change characteristics ...

In pursuit of new Austin campus, Apple took the un-Amazon path

Fifteen months ago, online retailer Amazon set off the biggest economic development competition in U.S. history, igniting a media firestorm when it opened public bidding for its $5 billion second headquarters project, dubbed ...

Other

British betting company tests smartphone users' wits

Ladbrokes, UK bookmakers, have gathered results of their online test of 1,000 smartphone users, challenged to complete seven online brain teasers. The brainteasers were designed to see which brand's users were the smartest.

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Apple Inc.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional audio and film-industry software products. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold.

Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion in its fiscal year ending September 29, 2008. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009.

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