Business

Researchers investigate Apple's privacy labels

CyLab researchers have been studying privacy nutrition labels for over a decade, so when Apple introduced privacy labels in their app store a little over a year ago, the researchers were eager to investigate them.

Consumer & Gadgets

Apple's next iPhone mirrors last year's, adds more storage

Apple unveiled its next iPhone line-up, including a model that offers twice the storage available in earlier versions and other modest upgrades to last year's editions that proved to be a big hit among consumers devouring ...

Software

Apple previews new software for iPhone, other gadgets

Apple kicked off its second annual all-virtual developer conference with a keynote that outlined new updates to its software for iPhones and other devices. The presentation highlighted more privacy options for paid iCloud ...

Consumer & Gadgets

Apple powers up iPads after pandemic-fueled surge

Apple on Tuesday unveiled a new lineup of powered-up iPads including some with 5G connectivity, responding to surging interest in tablets and home-based work and play during the pandemic.

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Apple Inc.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional audio and film-industry software products. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold.

Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion in its fiscal year ending September 29, 2008. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009.

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