Consumer & Gadgets

What do you want from your smart watch?

New research published in the International Journal of Mobile Communications has surveyed customers regarding their use of branded apps on their smartwatches. The analysis of the survey results reveals the external factors ...

Internet

Is WhatsApp a 'new age advertising tool'?

Among the more popular social media software is the WhatsApp software, which exists under the Meta company umbrella alongside Facebook and Instagram. WhatsApp is generally used on an internet-connected mobile device, such ...