Business

Study: Hope for US boost pushes global luxury goods recovery

Luxury brands are already cashing in on promises of a 21st-century version of the "Roaring '20s" in the United States, where hefty stimulus packages and an advanced vaccine campaign are accelerating post-pandemic recovery ...

Business

China summons internet firms to warn over unfair competition

Financial regulators in China summoned 13 internet companies on Thursday to call for changes to their fintech operations, the central bank said in a notice, as Beijing ramps up scrutiny on monopolistic practices in the country's ...

Business

Apple to host virtual iPad event, may hint at new AirPods

Many of us may be suffering from virtual event fatigue after a year of video calls. But not Apple, which plans new product announcements at what seems likely to be an iPhone-less online event on Tuesday

Business

Chipmaker TSMC says revenue up 16.7% as demand surges

Taiwan Semiconductor Manufacturing Co., the world's biggest contract producer of processor chips, said Friday its revenue rose 16.7% in the latest quarter over a year ago as the global economy rebounded from the coronavirus ...

Business

Taiwan's TSMC plans $100 billion investment to meet demand

Taiwan Semiconductor Manufacturing Company said Thursday it was planning to invest $100 billion over the next three years to meet soaring demand as a global shortage of chips hits the auto and other industries.

Automotive

Volkswagen hoaxes media with fake news release as a joke

Volkswagen of America issued false statements this week saying it would change its brand name to "Voltswagen," as a way to stress its commitment to electric vehicles, only to reverse course Tuesday and admit that the supposed ...

Automotive

VW plans brand-name change to 'Voltswagen' in US

Volkswagen plans to change its brand name in the United States to "Voltswagen" as its shifts its production increasingly toward electric vehicles and tries to distance itself from an emissions cheating scandal.

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Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia, licensed under CC BY-SA