Business
Luxury brands are already cashing in on promises of a 21st-century version of the "Roaring '20s" in the United States, where hefty stimulus packages and an advanced vaccine campaign are accelerating post-pandemic recovery ...
May 17, 2021
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Business
Verizon announced Monday it was selling faded internet stars Yahoo and AOL to a private equity firm for $5 billion, ending the online media ambitions of the telecoms giant.
May 03, 2021
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Business
Financial regulators in China summoned 13 internet companies on Thursday to call for changes to their fintech operations, the central bank said in a notice, as Beijing ramps up scrutiny on monopolistic practices in the country's ...
Apr 29, 2021
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Business
Luxury groups LVMH and Prada along with Cartier announced Tuesday they are joining forces on a blockchain that will allow consumers to authenticate their goods.
Apr 20, 2021
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Business
Many of us may be suffering from virtual event fatigue after a year of video calls. But not Apple, which plans new product announcements at what seems likely to be an iPhone-less online event on Tuesday
Apr 20, 2021
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Taiwan Semiconductor Manufacturing Co., the world's biggest contract manufacturer of processor chips, said Thursday quarterly profit rose 16.7% over a year ago as global demand strengthened.
Apr 15, 2021
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Business
Taiwan Semiconductor Manufacturing Co., the world's biggest contract producer of processor chips, said Friday its revenue rose 16.7% in the latest quarter over a year ago as the global economy rebounded from the coronavirus ...
Apr 09, 2021
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Business
Taiwan Semiconductor Manufacturing Company said Thursday it was planning to invest $100 billion over the next three years to meet soaring demand as a global shortage of chips hits the auto and other industries.
Apr 01, 2021
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Automotive
Volkswagen of America issued false statements this week saying it would change its brand name to "Voltswagen," as a way to stress its commitment to electric vehicles, only to reverse course Tuesday and admit that the supposed ...
Mar 31, 2021
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Automotive
Volkswagen plans to change its brand name in the United States to "Voltswagen" as its shifts its production increasingly toward electric vehicles and tries to distance itself from an emissions cheating scandal.
Mar 30, 2021
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The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
