Research finds AI algorithms can help 'mumpreneurs'
New research, led by academics from Royal Holloway, University of London found AI algorithms generated significant economic and non-economic value for "mumpreneurs."
Mar 25, 2024
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New research, led by academics from Royal Holloway, University of London found AI algorithms generated significant economic and non-economic value for "mumpreneurs."
Mar 25, 2024
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Virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Feb 26, 2024
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When it comes to product design, brand consistency is one key to success across product lines, managing brands' essence and positively relating to profit. Companies who rely on the release of a next generation model each ...
Jan 19, 2024
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Elon Musk's recent endorsement of an antisemitic conspiracy theory on X (formerly Twitter) is the latest in a series of controversial statements the owner of the social media platform has made since he acquired it in 2022. ...
Dec 5, 2023
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Elon Musk's verbal assault on advertisers who have shunned X (formerly Twitter) threatens to sink the social network further, with the tycoon warning of the platform's demise, just one year after taking control.
Dec 2, 2023
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General Motors reported higher third-quarter US auto sales Tuesday behind robust consumer demand, notching a strong performance that will be tested by an ongoing labor strike.
Oct 3, 2023
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Elon Musk picked Linda Yaccarino to be chief executive officer of X, the company formerly known as Twitter, with hope that the former NBCUniversal executive would convince advertisers who had stopped spending on the site ...
Sep 15, 2023
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Consumers are as likely to buy products advertised online by AI-created models as by humans, new research says.
Aug 31, 2023
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Chinese shoppers were treated to deep discounts, new products and payment plans as online merchants sought to revive their sluggish appetite for spending during China's first major online shopping festival after the end of ...
Jun 19, 2023
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China was the road to the future for foreign brands at the Shanghai Auto Show on Tuesday, who are racing to catch up with Chinese competitors in the crucial electric vehicle market.
Apr 18, 2023
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The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA