Brands matter: Why trusting an existing brand can lure you into buying a driverless car
Tesla's founder Elon Musk said back in 2013:
May 11, 2022
0
3
Business
News tagged with brand
Software
EA Sports and FIFA end partnership, both eye new video games
Electronic Arts will stop making its hugely successful FIFA video game in its current name, marking a split in one of soccer's most successful and lucrative partnerships after the sides failed to strike a new licensing deal.
May 10, 2022
0
5
Automotive
Nissan ending production of Datsun brand vehicles
Japanese automaker Nissan is ending production of Datsun brand vehicles, less than a decade after reviving the famed budget car to woo cost-conscious customers in emerging markets, the company said on Monday.
Apr 25, 2022
0
13
Automotive
Shanghai lockdowns threaten China's auto output while port congestion worsens
Chinese automakers warned they may have to put the brakes on production if COVID-19 lockdowns in Shanghai persist, with a top Huawei executive also sounding the alarm Friday about snarled supply chains.
Apr 15, 2022
0
3
Internet
Is WhatsApp a 'new age advertising tool'?
Among the more popular social media software is the WhatsApp software, which exists under the Meta company umbrella alongside Facebook and Instagram. WhatsApp is generally used on an internet-connected mobile device, such ...
Feb 22, 2022
0
5
Internet
'Virtual influencers' are here, but should Meta really be setting the ethical ground rules?
Earlier this month, Meta announced it is working on a set of ethical guidelines for "virtual influencers"—animated, typically computer-generated, characters designed to attract attention on social media.
Jan 31, 2022
0
14
Electronics & Semiconductors
Taiwan chipmaker TSMC says quarterly profit $6 billion
Taiwan Semiconductor Manufacturing Co., the biggest contract manufacturer of processor chips, reported Thursday its quarterly profit rose 16.4% over a year earlier to $6 billion amid surging demand for chips for smartphones ...
Jan 13, 2022
0
4
Automotive
Chrysler aims to be all electric by 2028
Chrysler plans go all electric by 2028, the latest automaker to announce a shift away from gasoline-powered engines under rising pressure to act on climate change.
Jan 05, 2022
0
5
Internet
Brands from Ferrari to Nike rush toward 'metaverse' future
The metaverse vision for the internet is far from reality, but brands from Ferrari to Nike are already rushing in to experiment and build an audience, in part for fear of missing out.
Dec 16, 2021
0
14
Internet
'Metaverse' hype fuels booming digital property market
The idea of spending millions on non-existent land may sound ludicrous—but feverish predictions of a virtual reality future are pushing investors to bet big on digital real estate.
Dec 05, 2021
1
409
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
