Automotive
Volkswagen unveiled an electric luxury sedan that promises a 700-kilometer (435-mile) battery range as global and Chinese automakers displayed their latest SUVs, sedans and muscle cars Tuesday at the world's biggest auto ...
Apr 18, 2023
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Business
The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a "strategic assessment."
Apr 14, 2023
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Business
In the weeks after Elon Musk acquired Twitter Inc., hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still ...
Mar 31, 2023
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Business
Augmented reality (AR) could change the way we buy clothes in the future.
Dec 14, 2022
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Consumer & Gadgets
Wearable fitness devices have become very popular among people hoping to improve their health. They can be used to monitor activities such as walking, running, and cycling, plotting routes, recording speed, hills and valleys. ...
Dec 6, 2022
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Internet
Twitter's billionaire owner Elon Musk announced Friday that the platform would be launching differently colored badges to distinguish between accounts.
Nov 25, 2022
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Business
The company that assembles Apple Inc.'s iPhones apologized Thursday for a pay dispute that triggered employee protests at a factory where anti-virus controls have slowed production.
Nov 24, 2022
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Consumer & Gadgets
Apple Inc. and Amazon.com Inc. were accused in a lawsuit of striking an unlawful deal to drive up prices for iPhones and iPads by wiping out hundreds of third-party sellers who often offered steep discounts.
Nov 10, 2022
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Internet
Elon Musk sought to reassure big companies that advertise on Twitter on Wednesday that his chaotic takeover of the social media platform won't harm their brands, acknowledging that some "dumb things" might happen on his way ...
Nov 10, 2022
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Internet
After months of controversy, Elon Musk is now at the head of one of the most influential social networks on the planet, whose "tremendous potential" he has promised to unleash.
Oct 29, 2022
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The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
