Internet
The idea of spending millions on non-existent land may sound ludicrous—but feverish predictions of a virtual reality future are pushing investors to bet big on digital real estate.
Dec 5, 2021
1
409
Automotive
Italian sports car maker Lamborghini has already pre-sold the entire production run to early 2024, its boss told AFP on Tuesday, with luxury goods seemingly unaffected by global economic uncertainty.
Aug 23, 2022
0
62
Internet
The metaverse vision for the internet is far from reality, but brands from Ferrari to Nike are already rushing in to experiment and build an audience, in part for fear of missing out.
Dec 16, 2021
0
14
Consumer & Gadgets
Consumers are as likely to buy products advertised online by AI-created models as by humans, new research says.
Aug 31, 2023
0
117
Energy & Green Tech
Ford is unveiling its first all-electric SUV, marking the start of an avalanche of battery-powered vehicles coming from mainstream and luxury automakers during the next two years that industry analysts say will boost electric ...
Nov 18, 2019
3
327
Consumer & Gadgets
Researchers from University of Missouri and University of North Carolina—Chapel Hill published a new paper in the Journal of Marketing that examines the pricing and brand equity implications of brands selling their products ...
Aug 17, 2022
0
4
Business
Mr. Peanut is headed to the metaverse.
Jul 13, 2022
0
16
Engineering
When it comes to product design, brand consistency is one key to success across product lines, managing brands' essence and positively relating to profit. Companies who rely on the release of a next generation model each ...
Jan 19, 2024
0
22
Business
Elon Musk's verbal assault on advertisers who have shunned X (formerly Twitter) threatens to sink the social network further, with the tycoon warning of the platform's demise, just one year after taking control.
Dec 2, 2023
0
9
Automotive
Stellantis, the world's newest major automobile group, laid out Tuesday a roadmap for its development, notably in electric vehicles.
Jan 19, 2021
0
6
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
