Automotive

Breakthrough in faster-than-sound jet engines

Almost 75 years ago, U.S. Air Force pilot Chuck Yeager became the first person to fly faster than the speed of sound. Engineers have been pushing the boundaries of ultrafast flight ever since, attaining speeds most of us ...

Energy & Green Tech

Improving solar cell efficiency with a bucket of water

Looking at your cell phone, you realize the battery is low, which means you have to make another long walk into town to pay money to charge the device. By the time you get home, it's getting dark. You light the kerosene lamp ...

Energy & Green Tech

Researchers develop a cobalt-free cathode for lithium-ion batteries

Researchers at the University of California, Irvine and four national laboratories have devised a way to make lithium-ion battery cathodes without using cobalt, a mineral plagued by price volatility and geopolitical complications.

Energy & Green Tech

First commercial electric plane takes flight in Canada

The world's first fully electric commercial aircraft took its inaugural test flight on Tuesday, taking off from the Canadian city of Vancouver and offering hope that airlines may one day end their polluting emissions.

Robotics

New algorithm flies drones faster than human racing pilots

For the first time, an autonomously flying quadrotor has outperformed two human pilots in a drone race. The success is based on a novel algorithm that was developed by researchers of the University of Zurich. It calculates ...

Energy & Green Tech

Researchers create more efficient perovskite solar cell

A team of researchers from the University of Toronto has created a triple-junction perovskite solar cell with record efficiency by overcoming a key limitation of previous designs.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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