Internet

New study reveals why Facebook ads can miss target

New research from North Carolina State University offers insight into why Facebook's targeted advertising can sometimes be more like a wild pitch. Researchers already knew Facebook creates interest profiles for users based ...

Computer Sciences

A flexible Bayesian framework for unbiased estimation of timescales

An international team of researchers from Tübingen and Cold Spring Harbor (New York) has found a pioneering way of determining at what pace changes typically happen. The new method avoids previous systematic errors in estimating ...

Computer Sciences

Big data can render some as 'low-resolution citizens'

In India, a government database where 1.25 billion residents are identified with fingerprints and photographs has created a bureaucratic infrastructure, that while meant to bring marginalized citizens into the fold, can sometimes ...