Winning at social media is probably simpler than you think
The world is starting to see the gradual decline of Facebook, with 15 million US users dropping off between 2017 and last year.
Jan 9, 2020
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Internet
News tagged with engagement
Internet
Twitter exempts some 'cause-based' messages from political ad ban
Twitter said Friday its ban on political ads will exempt "caused-based" messages on topics related to social or environmental issues.
Nov 15, 2019
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Software
New research analyzes video game player engagement
In the video game industry, the ability for gaming companies to track and respond to gamers' post-purchase play opens up new opportunities to enhance gamer engagement and retention and increase video game revenue.
Sep 25, 2019
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The election's on: Canadians should watch out for dumbfakes and deepfakes
Dumbfakes and deepfakes are edited or altered videos. In just the past few years, the capability to produce and share these videos has increased exponentially due, in part, to artificial intelligence.
Sep 12, 2019
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Internet
'Mommy bloggers' study reveals factors that drive success in social influencer marketing
Influencer marketing is extremely widespread, yet ineffective. Eighty-six percent of companies use it as part of their social media strategy, but effectiveness remains low. For an influencer on Facebook, the average engagement ...
Jul 29, 2019
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