Consumer & Gadgets

Advertising source may drive experience for some Siri users

Advertisements on a voice assistant like Alexa or Siri may be more effective if the assistant is viewed as the medium for the ad, not the source. However, user motives play a role in how these persuasive messages are received, ...

Consumer & Gadgets

Your eyes can control your smartphone via new gaze-tracking tool

As more people watch movies, edit video, read the news and keep up with social media on their smartphones, these devices have grown to accommodate the bigger screens and higher processing power needed for more demanding activities.

Electronics & Semiconductors

A new development method for flexible electronics

A simple, fast, and green flexible electronics preparation technology was put forward by the research team led by Prof. Zhao Gang from the University of Science and Technology of China (USTC) of the Chinese Academy of Sciences ...

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