Here's how sports brands can appeal to fans in the metaverse
Virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Feb 26, 2024
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Virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Feb 26, 2024
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Troops battle through burning streets. Missiles take down fighter jets. Drones pulverize tanks. The dramatic visuals have the trappings of real-life combat, but they are clips from video games fuelling misinformation.
Jan 2, 2023
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In the height of the pandemic, video games offered people solace in isolation. But now that life is slowly returning to pre-crisis normal, and inflation is soaring, gaming companies are feeling the pinch.
Aug 14, 2022
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FIFA is getting into the streaming platform business with a soccer version of Netflix and Amazon Prime.
Apr 12, 2022
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Professor Babak Taheri from the Marketing and Consumer Studies Research Centre at Nottingham Business School (NBS) surveyed 549 League of Legends spectators, interviewed 13 World of War Craft players and immersed himself ...
Apr 11, 2022
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The U.S. has opened a formal investigation into the potential for Tesla drivers to play video games on a center touch screen while the vehicle is in motion.
Dec 22, 2021
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Last August, Vince Patton was watching a YouTube video of a Tesla owner who had made a startling observation: Tesla drivers could now play a video game on their car's touch-screen dashboard—while the vehicle is moving.
Dec 9, 2021
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When it comes to chess, computers seem to have nothing left to prove.
Jan 26, 2021
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With new video game consoles out this week, Microsoft and Sony are decades-long incumbents in the industry. But that wasn't always the case.
Nov 16, 2020
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The next version of Nintendo's popular Mario Kart series will turn your home into a race course.
Sep 3, 2020
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