Samsung unveils new foldable smartphones
Samsung is hoping cheaper but more durable versions of its foldable phones will broaden the appeal of a high-concept design that's so far fizzled with consumers.
Aug 11, 2021
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48
Consumer & Gadgets
News tagged with marketing campaign
Machine learning & AI
Emotion-reading algorithms cannot predict intentions via facial expressions
Most algorithms have probably never heard the Eagles' song, "Lyin' Eyes." Otherwise, they'd do a better job of recognizing duplicity.
Sep 5, 2019
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144
Business
Amid volumes of mobile location data, new framework reduces consumers' privacy risk, preserves advertisers' utility
The use of mobile technologies to collect and analyze individuals' location information has produced massive amounts of consumer location data, giving rise to an elaborate multi-billion-dollar system in which consumers can ...
6 hours ago
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18
Consumer & Gadgets
Samsung unveils new phones as premium market share shrinks
Samsung is trying to reclaim lost ground in the coveted high end of the smartphone market with a new lineup of Galaxy S models designed to appeal to consumers who are increasingly sharing videos of their antics on TikTok, ...
Feb 9, 2022
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9
Automotive
New campaign, and logo, for GM in a bid to electrify image
General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean vehicle company, rather than a builder of gas-powered pickups and SUVs.
Jan 8, 2021
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5
Business
Coronavirus dims Twitter earnings expectations
Twitter on Monday dialed back its earnings expectations for the current quarter amid a massive disruption in online advertising stemming from the coronavirus pandemic, even though the service has become a hub of conversation ...
Mar 24, 2020
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4
Business
TikTok inks music deal as it sets up shop in California
TikTok on Thursday licensed a catalogue of independent music as it worked to build on the momentum of the social networking app specializing in video snippets.
Jan 23, 2020
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5
Automotive
Automatic braking can be lifesaving (except when it's not), IIHS study finds
As the nation's pedestrian safety crisis continues, carmakers are gradually adopting automatic braking systems that are supposed to help vehicles avoid hitting people.
Oct 30, 2019
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60
Software
Researchers create 'player trait model' allowing for personalized games
University of Waterloo researchers have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.
Sep 25, 2019
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0
Consumer & Gadgets
Facebook must face privacy suit over Cambridge Analytica
A judge ruled Facebook founder Mark Zuckerberg and other former directors of the social-media company must face claims they turned a blind eye to rampant privacy violations, including allowing a firm hired by Donald Trump's ...
May 11, 2023
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