Business

Artificial intelligence for digital marketing

A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing ...

Machine learning & AI

Tech giants jockey for position at dawn of AI age

Whether they sell smartphones, ads or computer chips, the heavyweights of Silicon Valley have everything to prove to investors looking to see who is best placed in the race to dominate the generative artificial intelligence ...

Business

Five things we learned at the US Google antitrust trial

US government lawyers rested their case on Tuesday in the landmark antitrust trial against Google after five weeks of testimony that saw some of big tech's most senior executives take the stand.

Business

Google's ad tech money-machine sparks EU antitrust charges

Google is set to be hit with a formal antitrust complaint from the European Union that could pave the way for massive fines and strike at the heart of the advertising technology that drives most of the U.S. firm's revenue.

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