Internet

No more targeted online ads? EU not so sure

Highly personalised targeting of web users for advertising is a central part of the internet today, but some in the EU want to ban it, potentially upending a business model that made Google and Facebook giants.

Business

Artificial intelligence for digital marketing

A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing ...

Business

US feds, states could join forces on Google probes: report

The US Justice Department and state attorneys general are meeting this week for talks on their concurrent investigations into possible anti-competitive practices by Google, the Wall Street Journal reported Sunday.

Internet

Personalised gambling adverts: A troubling new trend

There's a new type of gambling advert being used online and on social media to try and appeal to viewers, recent research has shown. Unlike on television, these online advertisements can be more personalized, interactive ...

Business

As earnings loom, Big Tech to highlight pandemic efforts

Big Tech firms set to report quarterly results in the coming days are facing the challenge of spotlighting their roles battling the coronavirus pandemic without seeming as though they are cashing in on upheaval from the health ...

Internet

Google takes up to 42% from ads, states say in antitrust case

Google takes up to 42% of the money paid for digital ads published online, according to a newly unsealed court filing by states that claim the search and advertising giant abuses its monopoly power in online advertising to ...

Business

Five things we learned at the US Google antitrust trial

US government lawyers rested their case on Tuesday in the landmark antitrust trial against Google after five weeks of testimony that saw some of big tech's most senior executives take the stand.

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