Internet

What's your brand?

Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers' daily activity on social media. Brands could use this to analyze potential customers. The ...

Business

Engineers join forces for eco-efficient online shopping

Home-delivery services perpetually compete for the consumer's attention not only through advertisements but also through methods that reduce basket decision time or make new suggestions. Current research on the topic focuses ...

Internet

Meta to ask EU users' consent to share data for targeted ads

Social media giant Meta on Tuesday said it intends to ask EU-based users to give their consent before allowing targeted advertising on its networks including Facebook, bowing to pressure from European regulators.

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