Consumer & Gadgets

The world of deepfake advertising is coming this decade

Manipulated advertising is becoming an increasingly prevalent phenomenon in marketing. Techniques such as deepfakes leverage artificial intelligence and machine learning to generate convincing, true-to-life, synthetic replicas ...

Engineering

Wearable wristband captures entire body in 3D

Using a miniature camera and a customized deep neural network, Cornell researchers have developed a first-of-its-kind wristband that tracks the entire body posture in 3D.

Business

Biden order promises EU citizens better data privacy

President Joe Biden signed an executive order Friday designed to allay European concerns that U.S. intelligence agencies are illegally spying on them. It promises strengthened safeguards against data collection abuses and ...

Business

Study: Cash payments remain key part of equitable transit

Today, there are more ways than ever to pay a bus fare. Instead of painstakingly counting their change into a farebox, transit riders can quickly tap their phone or swipe an auto-reloadable transit card.

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Privacy

Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes. Privacy is sometimes related to anonymity, the wish to remain unnoticed or unidentified in the public realm. When something is private to a person, it usually means there is something within them that is considered inherently special or personally sensitive. The degree to which private information is exposed therefore depends on how the public will receive this information, which differs between places and over time. Privacy can be seen as an aspect of security — one in which trade-offs between the interests of one group and another can become particularly clear.

The right against unsanctioned invasion of privacy by the government, corporations or individuals is part of many countries' privacy laws, and in some cases, constitutions. Almost all countries have laws which in some way limit privacy; an example of this would be law concerning taxation, which normally require the sharing of information about personal income or earnings. In some countries individual privacy may conflict with freedom of speech laws and some laws may require public disclosure of information which would be considered private in other countries and cultures.

Privacy may be voluntarily sacrificed, normally in exchange for perceived benefits and very often with specific dangers and losses, although this is a very strategic view of human relationships. Academics who are economists, evolutionary theorists, and research psychologists describe revealing privacy as a 'voluntary sacrifice', where sweepstakes or competitions are involved. In the business world, a person may give personal details (often for advertising purposes) in order to enter a gamble of winning a prize. Information which is voluntarily shared and is later stolen or misused can lead to identity theft.

This text uses material from Wikipedia, licensed under CC BY-SA