Machine learning & AI

From marketing to design, brands adopt AI tools despite risk

Even if you haven't tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so.

Computer Sciences

Can computers write product reviews with a human touch?

Artificial intelligence systems can be trained to write human-like product reviews that assist consumers, marketers and professional reviewers, according to a study from Dartmouth College, Dartmouth's Tuck School of Business, ...