Business

Online viewers prefer livestreams to recordings

In an era when most TikTok videos are prerecorded, can a band with a new single create a tighter bond with fans by debuting via livestream instead? Can a business do the same when promoting a new product?

Business

At 50, Apple confronts its next big challenge: AI

Apple celebrates its 50th anniversary as artificial intelligence challenges the Silicon Valley legend to prove it can deliver yet another culture-changing innovation.

Business

Researchers expose fossil fuel companies' communications facade

Fossil fuel companies say that they want to be on the front lines of renewable energy, with advertisements, social media, and even their own shareholder corporate reports espousing their commitment to green energy and combating ...

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