Consumer & Gadgets

Tracking what consumers think before they buy

Manufacturers have traditionally relied on sales figures to understand where they stand with consumers, but by the time those numbers arrive, consumers' buying decisions have already been made. A study co-authored by UC Riverside ...

Consumer & Gadgets

Instagram users prefer harmonious colors in brand content

Brands seeking attention on social media outlets such as Instagram may benefit from keeping the colors in their posts visually consistent, according to research published in the International Journal of Mobile Communications.

Consumer & Gadgets

Intelligent, but not conscious: A warning about AI chatbots

Have you ever said "thanks" to ChatGPT, or "please" to Claude? Maybe you're just being polite, showing some civility to a helpful and eloquent conversational partner. You may even consider politeness a safe choice, just in ...

Consumer & Gadgets

Snap bets on AR glasses in post-smartphone race

Snap, the parent company of social network Snapchat, on Tuesday launched its Specs augmented reality glasses, a major bet by a struggling company to stake out ground in the post-smartphone era.

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