03/09/2024

Business

When is the right time to launch new technologies?

New research from Bayes Business School (formerly Cass) finds that being on the cutting edge of technology is not enough to ensure success in the market, and managers must strategically time launches to create a source of ...

Consumer & Gadgets

How personalized technology could turn exercise pain into pleasure

Virtual reality (VR) video games that combine screen time with exercise are a great way to get fit, but game designers face a major challenge—like with regular exercise, adherence to "exergames" is low, with most users ...

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