Chatbot or human? Either way, what matters for customer trust is 'perceived humanness'
The helpful person guiding you through your online purchase might not be a person at all.
Jan 5, 2022
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41
Business
University of Florida
The University of Florida (UF) was established in 1853 as a public university in Gainesville, Florida. UF has an enrollment of over 51,000 undergraduate, graduate and professional students. UF is rated 49th in U.S. Universities by U.S. News and World Report 2009. UF has notable rankings for its School of Medicine, School of Engineering, College of Veterinary Medicine, College of Pubic Health and Health Professions and College of Pharmacy.
- Address
- Gainesville, FL 32611
- Website
- http://www.ufl.edu/
- Wikipedia
- http://en.wikipedia.org/wiki/University_of_Florida
Consumer & Gadgets
Voice-assisted AI is becoming smarter, but consumers have higher expectations
When Huan Chen started researching how consumers think about and perceive artificial intelligence in marketing communications, she was surprised at a major finding: They understand marketing and think it's unavoidable today.
May 25, 2021
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5
Machine learning & AI
Public relations scholar explores the use of AI-driven chatbots for PR
Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used ...
Apr 23, 2021
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4
Security
Video: Breaking down the threat of ransomware attacks
As of the beginning of this year, more than 72% of businesses worldwide have been affected by ransomware attacks, according to the global data and business intelligence platform Statista.
Nov 6, 2023
0
15
Engineering
Scientists explore 3D food printing possibilities
For years, 3D printers have become an increasingly useful technology for creating everything from rollercoaster models to houses. But what about printing food?
Feb 6, 2023
0
16
