Business

Sixty Australian newspapers to stop printing

Rupert Murdoch's Australian flagship media group News Corp announced Wednesday it will stop printing around 60 regional newspapers, as the troubled sector received a fresh blow from a COVID-19 advertising downturn.

Business

Coronavirus dims Twitter earnings expectations

Twitter on Monday dialed back its earnings expectations for the current quarter amid a massive disruption in online advertising stemming from the coronavirus pandemic, even though the service has become a hub of conversation ...

Tax on internet ads gets traction in Maryland

A measure to make Maryland the first state in the nation to tax companies like Facebook and Google for money they make from digital ads on the internet is making steps forward in the state's legislature.

Business

Disappointing growth hits Google parent Alphabet shares

Google parent Alphabet on Monday reported rising profits in the final three months of last year amid growth in digital advertising and cloud computing, but shares took a hit on disappointing revenue growth.

Business

US feds, states could join forces on Google probes: report

The US Justice Department and state attorneys general are meeting this week for talks on their concurrent investigations into possible anti-competitive practices by Google, the Wall Street Journal reported Sunday.

Internet

Spotify says will skip political ads in 2020

Online music giant Spotify said Friday it would suspend political advertising in early 2020, becoming the latest digital giant to act on concerns over disinformation ahead of the US election.

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Advertising

Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]

Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.

This text uses material from Wikipedia, licensed under CC BY-SA