Why the world is watching Australia's tussle with Big Tech
Facebook agreed to roll back a ban on news for Australian users after the government made changes to a proposed media law that had sparked the blackout last week.
Feb 23, 2021
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Facebook agreed to roll back a ban on news for Australian users after the government made changes to a proposed media law that had sparked the blackout last week.
Feb 23, 2021
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Internet
Facebook's decision to pull news from its platform in Australia comes in response to legislation that would force tech giants to pay for sharing news content.
Feb 18, 2021
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Australia on Friday moved a step closer to introducing pioneering legislation that would force tech giants to pay for sharing news content, a move that could change how people worldwide experience the internet.
Feb 12, 2021
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Bill Gates set out to heal the world. His Microsoft co-founder Paul Allen bought sports teams. Ted Turner raced yachts. And Donald Trump went into politics.
Feb 03, 2021
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Business
Pandemic-driven lifestyle changes that have put the internet at the center of seemingly everything proved a financial boon for Amazon and Google in the final three months of last year.
Feb 03, 2021
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Internet
Facebook on Friday said it is working on a way to let advertisers avoid having marketing messages appear in feeds alongside content they'd rather not be associated with.
Jan 29, 2021
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Facing a major slump in printed newspaper sales and advertising revenue, Latin America's press is fighting for survival—and increasingly betting on paid digital subscriptions as readers turn to the internet.
Jan 26, 2021
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Internet
Turkey on Tuesday slapped advertising bans on Twitter, Periscope and Pinterest over their non-compliance with a controversial new law that requires social media platforms to appoint legal representatives in the country.
Jan 19, 2021
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Several US states led by Texas filed a suit against Google Wednesday over alleged anti-competitive practices, branding it an "internet Goliath" that had eliminated competition in online advertising and was harming consumers.
Dec 16, 2020
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California will join the US government and 11 other states in bringing lawsuits against Google for abusing its market dominance, the state's top prosecutor said Friday.
Dec 12, 2020
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Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
This text uses material from Wikipedia, licensed under CC BY-SA