Social media: How algorithms influence election campaigns
A study published in the journal PNAS Nexus reveals how social media algorithms favor politically sponsored content from certain parties given the same investment budget.
Jul 18, 2024
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Consumer & Gadgets
A study published in the journal PNAS Nexus reveals how social media algorithms favor politically sponsored content from certain parties given the same investment budget.
Jul 18, 2024
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Energy & Green Tech
There is public support for introducing traffic-light labeling and levies for the advertising of high-carbon products and services like petrol and diesel cars, meat and air travel, new research shows.
Jun 19, 2024
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Business
Pop-culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to $130 billion in about a decade, the government has said.
Jun 5, 2024
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Business
Beauty brand Dove recently announced it would not use models generated by artificial intelligence (AI) in its advertising campaigns. But is this really an anti-AI stance or merely the marketing of "inclusive" and "realistic" ...
May 8, 2024
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Consumer & Gadgets
Facebook and Instagram parent company Meta Platforms Inc. is testing new tools that will let advertisers create marketing material, including images and messaging, using generative AI prompts.
May 8, 2024
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Business
Take-Two Interactive on Tuesday told US regulators it is trimming its workforce by five percent and eliminating some video games in production to cut costs.
Apr 17, 2024
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Business
Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon.
Feb 20, 2024
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Business
US tech giant Google opened Thursday an AI research hub in Paris, part of a trend for big tech firms to base teams working on cutting-edge products in European centers.
Feb 15, 2024
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Business
Meta Platforms Inc. tripled its profit and posted sharply higher revenue in the final quarter of 2023, boosted by a rebound in digital advertising as well cost cutting and layoffs in what CEO Mark Zuckerberg called the "year ...
Feb 1, 2024
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Business
A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing ...
Dec 15, 2023
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Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
This text uses material from Wikipedia, licensed under CC BY-SA