Internet

Personalised gambling adverts: A troubling new trend

There's a new type of gambling advert being used online and on social media to try and appeal to viewers, recent research has shown. Unlike on television, these online advertisements can be more personalized, interactive ...

Business

Big Tech booms even as lockdown living wanes

Big Tech goliaths like Facebook and Amazon unveiled whopping profits this week, showing their dominance in lockdown lifestyles is on course to grow well beyond the pandemic.

Business

Facebook profits top $10B as its CEO exalts the 'metaverse'

Concerns about a revenue growth slowdown pushed Facebook's shares lower in after-hours trading Wednesday, not long after the company reported that its second-quarter profits doubled thanks to a massive increase in advertising ...

Business

Upbeat quarterly update lifts Twitter shares

Twitter on Thursday posted better-than-expected results for the recently ended quarter with gains in revenue, profit and its user base, sparking a rally in shares for the messaging platform.

Internet

Managing data practices on the web

Surfing the web today exposes users to a shocking array of data collection practices. Websites are building digital profiles about you, targeting ads towards you, and sometimes they're even using your computer to mine cryptocurrency, ...

Internet

No more targeted online ads? EU not so sure

Highly personalised targeting of web users for advertising is a central part of the internet today, but some in the EU want to ban it, potentially upending a business model that made Google and Facebook giants.

Business

Advertising and Android apps: A detailed study of data privacy

The concept of privacy in the age of the web and social media remains high on the agenda for many people—those on the business and marketing side who would like to advertise with greater precision and those on the consumer ...

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Advertising

Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]

Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.

This text uses material from Wikipedia, licensed under CC BY-SA