Security

Australia demands Optus pay for new customer ID documents

Australia's federal and state governments on Wednesday called for Optus to pay for replacing identification documents including passports and driver's licenses to avoid identity fraud after 9.8 million of the telecommunications ...

Security

Australia mulls tougher cybersecurity laws after data breach

The Australian government said on Monday it is considering tougher cybersecurity rules for telecommunications companies and blamed Optus, the nation's second-largest wireless carrier, for an unprecedented breach of personal ...

Consumer & Gadgets

Why number portability increases profitability for phone operators

Whether it is better in terms of profitability to lower barriers between operators to attract new customers more easily or to raise them in order to retain customers is a hotly debated strategy dilemma. A new article in the ...

Business

Netflix tests another way to charge for password sharing

Netflix Inc. will ask customers in five Latin America countries to pay a fee if they want to use their account in an additional home, a test the company hopes will generate additional revenue by getting customers to pay to ...

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Customer

A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services. However, in certain contexts, the term customer also includes by extension any entity that uses or experiences the services of another. A customer may also be a viewer of the product or service that is being sold despite deciding not to buy them. The general distinction between a customer and a client is that a customer purchases products, whereas a client purchases services.

In a survey of nearly 200 senior marketing managers, 67 percent responded that they found customer metrics very useful.

Three metrics are used to count customers and track customer activity irrespective of the number of transactions (or monetary value of those transactions) made by each customer:

In contractual situations, it makes sense to talk about the number of customers currently under contract and the percentage retained when the contract period runs out. In non-contractual situations (such as catalogue sales), it makes less sense to talk about the current number of customers, but instead to count the number of customers of a specified recency.

The word derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods of the sort the shop sold there rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to keep his or her "custom," meaning expected purchases in the future.

The slogans "the customer is king" or "the customer is god" or "the customer is always right" indicate the importance of customers to businesses – although the last expression is sometimes used ironically.

However, "customer" also has a more generalized meaning as in customer service and a less commercialized meaning in not-for-profit areas. To avoid unwanted implications in some areas such as government services, community services, and education, the term "customer" is sometimes substituted by words such as "constituent" or "stakeholder". This is done to address concerns that the word "customer" implies a narrowly commercial relationship involving the purchase of products and services. However, some managers in this environment, in which the emphasis is on being helpful to the people one is dealing with rather than on commercial sales, comfortably use the word "customer" to both internal and external customers.

Obsolete meaning: In the early 17th century customer was defined as a "common prostitute. This meaning is important for understanding historical literary works. ("I marry her! What, a customer?") Othello, or ("I think thee now a common customer") All's Well that Ends Well. Today the meaning of "customer" has been inverted in this usage.

This text uses material from Wikipedia, licensed under CC BY-SA