Fake online reviews and testimonials are a headache for small businesses. They hope the FTC can help
Online reviews and testimonials are a key way that small businesses can attract new customers and boost sales of products.
Aug 27, 2024
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Internet
Online reviews and testimonials are a key way that small businesses can attract new customers and boost sales of products.
Aug 27, 2024
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Internet
Some of the most used platforms for travel and online shopping said Tuesday they're going to team up to battle fake reviews.
Oct 17, 2023
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Consumer & Gadgets
San Diego digital marketing outfit SOCi said Tuesday that it raised $120 million in a tough funding environment for startups to bulk up artificial intelligence in its software platform—including the integration of OpenAI's ...
Mar 9, 2023
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Consumer & Gadgets
While digital platforms like Uber continue to proliferate and expand the gig economy into new sectors of work, some industries, such as live music, have structural features that keep them from adapting well to online platforms.
Apr 22, 2022
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Business
U.K. regulators said on Friday that they're investigating Google and Amazon over concerns the online giants aren't doing enough to stop fake reviews of products and services on their platforms.
Jun 25, 2021
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Internet
Consumers who use the Internet to learn about products are increasingly looking at online reviews to make purchasing decisions. The growing interest in online product reviews for legitimate promotion has been accompanied ...
Jun 11, 2020
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Internet
New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews ...
Jan 30, 2020
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Internet
There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have ...
Sep 13, 2019
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Business
Researchers from University of Pennsylvania, Northwestern University, University of Maryland, Columbia University, and Emory University published a new article in the Journal of Marketing that provides an overview of automated ...
Sep 4, 2019
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