Business

Preventing scrollers' remorse: How to know what users want

A new model can help online media companies figure out what gives users long-term satisfaction—not just the instant gratification of continual scrolling—which may result in less time spent on the platform, but fewer users ...

Business

How a simple change can protect crowdfunding backers from fraud

Budding entrepreneurs with a business idea inevitably face the problem of finding financing. With the advent of crowdfunding platforms such as Kickstarter or Indiegogo—where the entrepreneur appeals to the masses to support ...

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