Business

Google ad tech antitrust suit will go to trial, judge rules

Alphabet Inc. will have to defend itself at trial against all of the US Justice Department's claims of a Google monopoly in online advertising technology after a federal judge rejected the tech giant's request to decide the ...

Business

Microsoft CEO hits out at 'dominant' Google in US trial

Microsoft CEO Satya Nadella told a US court on Monday that Google's dominance of the search engine market made it very hard for rivals to emerge, hitting out sharply at the business practices of his company's archrival.

Business

Google faces £7 bn claim on behalf of UK consumers

Google is facing a new lawsuit in Britain, which accuses the US tech giant of stifling competition in the search engine market and causing prices to rise across the UK economy, a statement said Thursday.

Internet

Microsoft bakes ChatGPT-like tech into search engine Bing

Microsoft is fusing ChatGPT-like technology into its search engine Bing, transforming an internet service that now trails far behind Google into a new way of communicating with artificial intelligence.

Internet

AI supercharges battle of web search titans

A new generation of AI chatbots has unleashed a titanic battle between Microsoft and Google for the eyeballs of billions of web users, and the dollars they bring.

Internet

Google discontinues Google Translate in mainland China

Google has discontinued its Google Translate services in mainland China, removing one of the company's few remaining services that it had provided in a country where most Western social media platforms are blocked.

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Search engine marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.. The industry peak body Search Engine Marketing Professional Organization (SEMPO), includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan.. The New York Times defines SEM as 'the practice of buying paid search listings'.

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