Business
Alphabet Inc. will have to defend itself at trial against all of the US Justice Department's claims of a Google monopoly in online advertising technology after a federal judge rejected the tech giant's request to decide the ...
Jun 17, 2024
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Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.. The industry peak body Search Engine Marketing Professional Organization (SEMPO), includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan.. The New York Times defines SEM as 'the practice of buying paid search listings'.
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