Business

Microsoft CEO hits out at 'dominant' Google in US trial

Microsoft CEO Satya Nadella told a US court on Monday that Google's dominance of the search engine market made it very hard for rivals to emerge, hitting out sharply at the business practices of his company's archrival.

Business

Google-parent Alphabet profit soars to over $18 bn

Google's parent company Alphabet announced profits Tuesday that jumped to $18.9 billion, even as the online colossus faces increased regulatory pressure and shifting of the lockdown lifestyles that have so benefited Big Tech.

Business

Google deals with trio of US lawsuits over ad prowess

Executives at Google parent company Alphabet will report quarterly earnings on Tuesday, seeking to highlight the internet titan's money-making success while mindful of regulators concerned about the firm's clout.

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Search engine marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.. The industry peak body Search Engine Marketing Professional Organization (SEMPO), includes search engine optimization (SEO) within its reporting, and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan.. The New York Times defines SEM as 'the practice of buying paid search listings'.

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