Business

TikTok and its 'secret sauce' caught in US-China tussle

As a US campaign to sever TikTok from its Chinese parent heads to the Senate, analysts say Beijing's response to a forced sale of the app—and its 'secret sauce' algorithm—will be clear: Hands off.

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Social media

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

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