Internet

People's perception of media messages personalized in real-time

Techniques that personalize media messages in real-time have become increasingly sophisticated. This enables new personalization strategies, such as when people receive an ad on their mobile device that is simultaneously ...

Internet

What's your brand?

Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers' daily activity on social media. Brands could use this to analyze potential customers. The ...

Internet

Snapchat checks for deception in political ads

Snap on Monday confirmed that it checks political ads at Snapchat to make sure they are not deceptive or misleading and thus enforce its ban on such material.

Energy & Green Tech

Honda speeds up plans to electrify car models in Europe

Japanese car-making giant Honda announced Wednesday it will speed up plans to have electric options for all new car models for the European market by 2022, as it launched its latest hybrid.

Energy & Green Tech

Overcome the bottleneck of solid electrolytes for lithium batteries

Prof. Ma Cheng from the University of Science and Technology of China (USTC) and his collaborators proposed an effective strategy to address the electrode-electrolyte contact issue that is limiting the development of next-generation ...

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