Consumer & Gadgets

Bio-based plastics gain consumer favor over fossil fuels

When it comes to enhancing the sustainability of plastic beverage bottles, consumers are willing to pay a bonus for bio-based alternatives—the more so when the alternative is visually distinctive. This follows from research ...

Engineering

Are we there yet? Time slows down on crowded train

Testing time perception in an unusually lifelike setting—a virtual reality ride on a New York City subway train—an interdisciplinary Cornell research team found that crowding makes time seem to pass more slowly.