Software

FIFA takes on EA Sports video game in soccer's new rivalry

The name "FIFA" can bring to mind images of the World Cup and soccer's greatest players, like Pele, Zinedine Zidane or Lionel Messi. The acronym for the sport's governing body may also remind some of shameless bribery and ...

Software

New research analyzes video game player engagement

In the video game industry, the ability for gaming companies to track and respond to gamers' post-purchase play opens up new opportunities to enhance gamer engagement and retention and increase video game revenue.

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