Business

Online viewers prefer livestreams to recordings

In an era when most TikTok videos are prerecorded, can a band with a new single create a tighter bond with fans by debuting via livestream instead? Can a business do the same when promoting a new product?

Business

Your brain for sale? The new frontier of neural data

Your browsing history, your location, your political preferences. For years, tech companies have found ways to turn personal data into profit. Now, a new and far more intimate frontier is opening: the electrical signals produced ...

Business

Researchers expose fossil fuel companies' communications facade

Fossil fuel companies say that they want to be on the front lines of renewable energy, with advertisements, social media, and even their own shareholder corporate reports espousing their commitment to green energy and combating ...

Consumer & Gadgets

Do TV ads work? Ask smart TVs

Despite the hype about streaming services, traditional broadcast television still dominates advertising dollars. This year, advertisers will spend $139 billion on "linear" TV—where viewers watch programs at scheduled times—compared ...

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