Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.
Internet
How long has it been since you logged onto a Web site and you were prompted to decide whether to opt out of "cookies" that the site told you will enhance your online experience? Minutes? Hours?
Jan 17, 2020
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Business
New research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets.
Jan 15, 2020
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Business
Since the first iPhone launched 15 years ago, consumer shopping habits have slowly but relentlessly shifted toward mobile devices. According to a survey of 3,250 U.S. consumers from Pymnts.com, a website dedicated to analyzing ...
Nov 2, 2022
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