December 3, 2014 weblog
Microsoft, NORAD track Santa and Google watches him too
Father Christmas, aka Saint Nick, aka Santa Claus: enough children in the world are aware of this gift-giving holiday character to motivate vendors and manufacturers to think up ways to leverage happy anticipation, as the children keeping asking how many more days and as they count down to Christmas. Microsoft is partnering with NORAD while Google, separately, have stepped up to the occasion too, the result being two respective Santa-tracking tools to help youths track the man's schedule as he crosses over from Helsinki to Honolulu. The tracking sites give Microsoft and Google opportunities to strengthen their own brand names, whether it's via such mainstays as Windows Phone or, on Google's side, Google Maps.
North American Aerospace Defense Command (NORAD), has its "NORAD tracks Santa" site for the young and young at heart. This is a visually impressive site. It is richly layered with click-here games and educational comments (about Santa, traditions around the world; and movies about Santa-tracking by NORAD). Mariella Moon of Engadget reported that "the agency has partnered up with Microsoft again this year, so expect to see a lot of Bing maps integration. In addition to the website itself, the duo has also released iOS, Android and Windows Phone apps, so you can monitor Santa's movements on the go."
Steve Lake, Microsoft's product marketing manager, Internet Explorer, said earlier this week that with the NORAD site one can track Santa with the help of Bing Maps."The experience is optimized for touch, from the rotatable globe to the parallax-style navigation to the brand new games. On December 24th, when Santa's journey begins, you will be able to track him on an interactive, 3D globe – featuring a Bing Maps overlay. Additionally, at every stop along the way, users will be able to click off to a specially-curated Bing results page – to get fun facts and beautiful imagery for each location."
The NORAD site also brings in Cortana. "For the first time, users on Windows Phone will be able to track Santa with Cortana. Cortana will be getting her information straight from NORAD's advanced systems, to ensure to the most accurate, up-to-date data. Want to see for yourself – try asking Cortana 'Where is Santa now?,'" said Lake.
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